Advantage Marketing & Publications, Inc.

Lynne Foster has been helping local business with their marketing needs since the early 80s, and is the founding owner and manager of Advantage Marketing & Publications, Inc. After experiencing many different marketing options, Lynne fell in love with publishing, and began the decades-long endeavor of printing Ludington’s annual Visitors Guide, Map Guide and Menu Guide. Lynne added an internet department to the company in 1999, producing websites for local businesses, communities, and regional destinations. Residing in the Hamlin Lake area, Lynne enjoys gardening and traveling around the Great Lakes with her husband.

Marie Fay came on board the summer of 2010 as a salesperson. Marie has been teaching various grades from kindergarten through high school the past 33 years. During this time, Marie was proud to be voted “Teacher of the Year” three times. Due to her many years of teaching, she is known by countless families and businesses in our community. Marie’s enthusiasm and commitment to her work make her the perfect fit for our growing company. She is married with a grown son.

Lexi Kosla came on board in July of 2015 as a writer and salesperson and has since had a large role in developing and managing the content for our three websites. Lexi has always been very involved in the community. Currently, she is the co-founder/managing director for the Stage Left Theatre Company, serves on the Big Brothers/Big Sisters of the Lakeshore Board of Directors, and is a past president/life-member of the Ludington Area Jaycees. In addition to her work with Advantage, Lexi is a vocalist and performs around West Michigan in a duo act called Redux, alongside her husband Dave. Lexi has an Associate’s Degree from West Shore Community College and a Bachelor’s Degree in Business Management from Grand Valley State University. She lives in Ludington with her husband and children.

Colton Mokofsky joined our team in November of 2020 as our Graphics Coordinator. His responsibilities include optimization of digital content and creation of ads. He graduated in 2015 with a Bachelor’s degree in Broadcast and Cinematic Arts from Central Michigan University. He has done graphic design, photo, and video work for the Ludington Daily News, United Way of Mason County, and Michigan Works! In addition, he runs his own independent production company, Moko Media. He is married to the love of his life, Alison, and they have two children. 

Bertha originally started with Advantage Marketing as a salesperson, learning about our print and online publications from the ground up. In January of 2022, Bertha started a new position with us as office manager and bookkeeper. She enjoys body building, personal development, and walking with her dog, Chloe, who is also our office mascot. 

Misty Reed came on board in the Spring of 2021 as a freelance graphic designer. Misty received her Bachelor’s degree in Graphic Communications, Summa Cum Laude, in 2001 and received the prestigious Most Outstanding Graduate Award. Since college graduation, she has worked in a variety of settings to hone her skills and broaden her experience in the industry. In 2009, Misty opened her own graphic design company, Savvy Design & Print Media, LLC. Misty grew up in Pentwater and now resides in Hamlin Township with her husband and two small children.

Diane Sonefeld was one of the first full-time employees of Advantage Marketing. She served as our office manager starting in 2005, then retired from that position in December 2021–after 16 years of faithful dedication to our company! After missing us for a year, Diane has returned to the team in a new part-time position, helping us with writing, proofing, and communications. Diane and Lynne first worked together back in the early 80s at WKLA, where Diane was Creative Services Director. She graduated with a B.A.A. from Central Michigan University and then traveled to five countries over 14 years for her husband’s job with Voice of America. She is married and has two grown children.

We feel honored to have the father and son team of Todd and Brad Reed provide us with most of the photography featured in our publications and on our websites. Their contribution to Advantage Marketing is evident on the covers of both the Ludington Area Visitors Guide and Map Guide. No one has done a better job of capturing the beauty of Ludington than the Reeds.