Advantage Marketing & Publications, Inc.

Lynne Foster is the founding owner and manager of Advantage Marketing & Publications, Inc. With decades of versatile experience across many different marketing mediums, she is most passionate about publishing local guides and custom websites. Lynne offers a unique combination of helpful technical skills, knowledge, design savvy, and marketing experience which teams nicely with small businesses and organizations. Nothing makes her happier than to be of service to her community. Residing in the Hamlin Lake area, Lynne enjoys gardening and traveling around the Great Lakes with her husband.

Lexi Kosla came on board in July of 2015 as a writer and salesperson and has since had a large role in developing and managing the content for our three websites. Lexi has always been very involved in the community. Currently, she is the co-founder/managing director for the Stage Left Theatre Company. Previously, Lexi served on the Big Brothers/Big Sisters of the Lakeshore Board of Directors, and is a past president/life-member of the Ludington Area Jaycees. In addition to her work with Advantage, Lexi is a vocalist and performs around West Michigan in a duo act called Redux, alongside her husband Dave. Lexi has an Associate’s Degree from West Shore Community College and a Bachelor’s Degree in Business Management from Grand Valley State University. She lives in Ludington with her husband and children- Liam and Hartley.

Misty Reed joined the Advantage team in the Spring of 2021 as a freelance graphic designer. Misty received her Bachelor’s degree in Graphic Communications, Summa Cum Laude, in 2001 and received the prestigious Most Outstanding Graduate Award. Since college graduation, she has worked in a variety of settings to hone her skills and broaden her experience in the industry. In 2009, Misty opened her own graphic design company, Savvy Design & Print Media, LLC. Misty grew up in Pentwater and now resides in Hamlin Township with her husband and two small children.

Sarah first worked at Advantage Marketing many years ago as a salesperson and content manager, until she had the opportunity to purchase her own business, teaching painting classes at various locations. Originally called Inspired Parties, she expanded and renamed her business Faire Heart, and opened two stores offering creative classes and supplies. In the summer of 2025, she closed her stores and is teaching classes at locations around the area. Sarah is also once again working with Advantage Marketing as a sales rep. We are glad to have her back!

We feel honored to have the father and son team of Todd and Brad Reed provide us with most of the photography featured in our publications and on our websites. Their contribution to Advantage Marketing is evident on the covers of both the Ludington Area Visitors Guide and Map Guide. No one has done a better job of capturing the beauty of Ludington than the Reeds.