Photo by Todd & Brad Reed Photography

Aglow on the Avenue Holiday Parade

November 30th, 2024

Bring the family to Ludington’s Aglow on the Avenue Parade. This is a great way to kick off the holiday season and welcome Santa to town!

The event is generally scheduled for the Saturday after Thanksgiving at 6pm and coincides with the Small Business Saturday “Shop Locally” promotions, when most stores downtown are open for holiday shopping from 10am-7pm. 

The Aglow on the Avenue Parade and activities are presented by the Ludington & Scottville Area Chamber of Commerce, in conjunction with the Downtown Ludington Board. In addition to sales and the parade, Nickelson Tree Farms will present a pop-up tree lot, live music will be provided by the Ludington High School Band and Choir, and there will be a vendor show in Legacy Plaza from 4-7pm.

Old Hamlin Restaurant
House of Flavors Ad

Here's what happened last year:

  • Santa’s Mailbox officially opens in Legacy Park- 110 N. James St.
  • Throughout the Day – Nickelson Tree Farms Pop-Up Tree Lot
  • 10am-7pm – Shop Small Business Saturday in downtown Ludington
  • 3:45-5:30pm – Wagon Rides beginning at West Shore Bank- 201 W. Loomis St. Donations of non-perishable food items are appreciated
  • 4-7pm – Vendor Show in Legacy Plaza
  • 6pm – Aglow on the Avenue Holiday Parade, Ludington Avenue from Gaylord to Harrison Streets
  • 6:30pm – Tree Lighting, Carols, and Santa Visits at Legacy Plaza
  • 6:45pm – Performances by the Ludington High School Band & Choir

These downtown businesses offered specials for Small Business Saturday in 2023:

  • Cafe 106
  • Cluck Bucket
  • Glik’s
  • Gordy’s Skate Company
  • Grateful Heart & Home
  • The Hangar
  • Hegg’s Gallery of Fine Furniture
  • Ludington Yacht Sales
  • Mariellen’s Hallmark
  • Mason County Emporium & Sweet Shop
  • Moda
  • Nautical Yarn
  • Purple Monkey/ABC Kidz
  • Red Door Gallery
  • Sandcastles Children’s Museum
  • Sexy Nomad
  • Sister Bees
  • Red Rooster Coffee & Community
  • TOJ Custom Jewelry
  • Windowsill Books

For more information on the Aglow on the Avenue Holiday Parade, please contact the event organizer:

Ludington Downtown Development Authority

(231) 845-6237

400 S. Harrison St.

Ludington, MI  49431

downtownludington.org

What's going on now in Ludington?

Discover more to do in Ludington!

Advertisement – Please scroll below for more information.

More Activities & Attractions in Ludington

Charter Boat Fishing

No matter your experience level, Ludington area charter captains will guide you in what to bring and what to expect on the big lake.

Ludington’s Great Outdoors

Ludington has miles of beautiful beaches, the Ludington State Park, and all the activities that take place in Mother Nature’s playground.

Fishing

There are many places for anglers to try their luck, and Ludington has such a great variety of fish. The area also has great charter captains.

Marinas

Arrive in Ludington by boat and dock at one of three marinas: Ludington Municipal Marina, Harbor View Marina, & Pere Pointe Village Marina.

Disc Golf Courses

Disc golf is a big deal here in the Ludington area, with up to 20,000 people per year visiting one of our six courses.