Photo by Todd & Brad Reed Photography

Aglow on the Avenue Holiday Parade & Small Business Saturday

November 2026

Bring the family to Ludington’s Small Business Saturday, Aglow on the Avenue Parade, and more as a great way to kick off the holiday season and welcome Santa to town!

The day kicks off with Small Business Saturday with numerous downtown businesses participating. Enjoy extended hours, special deals, and promotions throughout the day. See below for a list of retailers participating and their special offers.

In addition to Small Business Saturday, the annual Aglow on the Avenue Parade beginning at 6pm includes a dazzling display of illuminated floats and entries traveling down Ludington Avenue from Gaylord Avenue to Harrison Street. Interested in participating? Sign up to join the parade by clicking here.

See below for a complete schedule of the day’s events.

Here's what happened in 2025:

  • Vote for your favorite window in the Window Decorating Contest and be entered into a drawing for Downtown Ludington Dollars
  • Santa’s Mailbox officially opens in Legacy Park- 110 N. James St.
  • 10am – Voting begins for the Holiday Window Decorating Contest. 
  • 10am-5pm – Open House at The Red Door Gallery– 416 S. James St. Enjoy seasonal refreshments, homemade cookies, complimentary gift wrapping, and 10% off storewide at the gallery.
  • 10am-7pm – Shop Small Business Saturday in downtown Ludington
  • 10am-7pm – Needlefast Evergreens Pop-Up Tree Lot
  • 11am-2pm – Art of Giving Artist Market at the Ludington Area Center for the Arts- 107 S. Harrison St.
  • 2pm – Stage Left Theatre Company presents Ken Ludwig’s ‘Twas the Night Before Christmas at the Ludington Area Center for the Arts. 
  • 2-4pm – An Afternoon with Santa at The Mitten Bar- 109 W. Ludington Ave.
  • 3:30-5:10pm – Carriage Rides with a Cause at West Shore Bank- 201 W. Ludington Ave. Contribute two non-perishable food items per person to enjoy a 20-minute horse-drawn carriage ride.
  • 6pm – Aglow on the Avenue Holiday Parade, Ludington Avenue from Gaylord to Harrison Streets
  • 6:45pm – Performances by the Ludington High School Band & Choir

Here's the list of retailers that offered specials in 2025:

  • Avenue’s End Mini Mall – Storewide sales and a drawing for gift cards.
  • Bestie Bagz – FREE candy cane, Purchase any two items in-store & receive a FREE Bestie Gift Bag!
  • Britter’s Twisted Whisk
  • Cedar Chest Consignment Shoppe
  • Cluck Bucket – Hot brewed coffee for $2/cup, Beans to Brew at home specials, and a limited supply of “Coop Tokens.” Open until 7pm serving soups and more. Specials: Pretzels ala mode for $7 & Pretzel tokens will be $6/1 or $45/10.
  • Glik’s – 20% off storewide (some exclusions apply) and free gift wrapping available.
  • The Hangar
  • HarborFit Studio – 10 classes for $75
  • House & Harbor – Holiday specials throughout the store.
  • House on Hansen – Complimentary gourmet tasting experience, sale on Finch & Fennel gourmet foods,
    explore elegant gifts and décor for the home.
  • HumaniTea
  • Jamesport Brewing Company
  • KRAVE – $6 froyo
  • Legacy Wheelz
  • Ludington Area Center for the Arts’ Art of Giving Holiday Market (11am-4pm)
  • Mason County Emporium
  • My Happy Place
  • Nautical Yarn – 10% off all knitting needle and crochet hook sets.
  • Purple Monkey/ABC Kidz – BOGO 60% off storewide
  • Red Door Gallery – holiday open house with seasonal refreshments, homemade cookies, complimentary gift wrapping and 10% off gallery-wide
  • Red Rooster Coffee & Community
  • Sandcastles Children’s Museum (9:30am-5pm) – 10% off 2026 memberships
  • Sexy Nomad
  • Sister Bees – Lip Balm Stocking Stuffer Sale
  • Snyder’s Shoes – Hot cider and homemade sugar cookies, free gift wrapping, and in-store specials: Buy 3 get one free socks, 20% off all handbags, free gift with purchase as supplies last, and many more.
  • Spindrift Cyclesports
  • Todd and Brad Reed Photography – 50% off all in-stock gallery wrapped canvas, 25% discount on printing
  • Trailhead Bike Shop – Receive a $20 gift card with $100 purchase. Enter to win a full tune-up – no purchase necessary ($130 value).
  • Trail’s End Baking Company (open until 3pm)
  • Windowsill Books

For more information on the Aglow on the Avenue Holiday Parade, please contact the event organizer:

Ludington Downtown Development Authority

(231) 845-6237

400 S. Harrison St.

Ludington, MI  49431

downtownludington.org

Stay tuned for information on the 2026 Aglow on the Avenue Holiday Parade & Small Business Saturday!

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