Photo by Todd & Brad Reed Photography

Aglow on the Avenue Holiday Parade

November 2024

Bring the family to Ludington’s Aglow on the Avenue Parade. This is a great way to kick off the holiday season and welcome Santa to town!

The event is generally scheduled for the Saturday after Thanksgiving at 6pm and coincides with the Small Business Saturday “Shop Locally” promotions, when most stores downtown are open for holiday shopping from 10am-7pm. 

The Aglow on the Avenue Parade and activities are presented by the Ludington & Scottville Area Chamber of Commerce, in conjunction with the Downtown Ludington Board. In addition to sales and the parade, Nickelson Tree Farms will present a pop-up tree lot, live music will be provided by the Ludington High School Band and Choir, and there will be a vendor show in Legacy Plaza from 4-7pm.

Old Hamlin Restaurant
House of Flavors Ad

Here's the typical schedule of events for the day:

  • Santa’s Mailbox officially opens in Legacy Park- 110 N. James St.
  • Throughout the Day – Nickelson Tree Farms Pop-Up Tree Lot
  • 10am-7pm – Shop Small Business Saturday in downtown Ludington
  • 3:45-5:30pm – Wagon Rides beginning at West Shore Bank- 201 W. Loomis St. Donations of non-perishable food items are appreciated
  • 4-7pm – Vendor Show in Legacy Plaza
  • 6pm – Aglow on the Avenue Holiday Parade, Ludington Avenue from Gaylord to Harrison Streets
  • 6:30pm – Tree Lighting, Carols, and Santa Visits at Legacy Plaza
  • 6:45pm – Performances by the Ludington High School Band & Choir

These downtown businesses offered specials for Small Business Saturday in 2023:

  • Cafe 106
  • Cluck Bucket
  • Glik’s
  • Gordy’s Skate Company
  • Grateful Heart & Home
  • The Hangar
  • Hegg’s Gallery of Fine Furniture
  • Ludington Yacht Sales
  • Mariellen’s Hallmark
  • Mason County Emporium & Sweet Shop
  • Moda
  • Nautical Yarn
  • Purple Monkey/ABC Kidz
  • Red Door Gallery
  • Sandcastles Children’s Museum
  • Sexy Nomad
  • Sister Bees
  • Red Rooster Coffee & Community
  • TOJ Custom Jewelry
  • Windowsill Books

For more information on the Aglow on the Avenue Holiday Parade, please contact the event organizer:

Ludington Downtown Development Authority

(231) 845-6237

400 S. Harrison St.

Ludington, MI  49431

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