Photo by the Ludington Area CVB

Pure Ludington Brrrewfest

January 31st, 2026

A sure-fire way to beat cabin fever is with Ludington’s premier winter event, the Pure Ludington Brrrewfest! Twenty breweries/wineries will offer patrons a taste of the best and most unique flavors of beers, wines, ciders, and meads from all around Michigan. The event runs from 1-6pm and is held at Legacy Plaza on north James Street in Ludington Club will also be in attendance offering people the opportunity to try out the sport.

Pre-sale tickets are available for purchase online only and are $30 per person in advance or $40 at the gate. They include seven drink tokens. Each token is good for 5 oz. of beer or cider and a 5 oz. commemorative glass. Designated Driver tickets (no alcohol included) are $5 each. There will be live music and food available for purchase from local food trucks.

The beneficiary of Pure Ludington Brrrewfest is our local Friends of the Ludington State Park organization.

Breweries that were in attendance in 2025:

  • Arbor Brewing Company
  • B. Nektar
  • Barrel & Beam
  • Big Hart Brewing Company
  • Blake’s Hard Cider
  • Brew Detroit
  • Great Mead Hall & Brewing Company
  • Iron Fish Distillery
  • Jamesport Brewing Co.
  • Love Wines Winery of Ludington
  • Ludington Bay Brewing Company
  • Michigan Wine Company
  • North Branch Winery
  • North Channel Brewing Co.
  • Pere Marquette Winery
  • Pigeon Hill Brewing Co.
  • Right Brain Brewery
  • Saugatuck Brewing Co.
  • St. Ambrose Cellars
  • Trail Point Brewing Company

While in Ludington...

Ludington is one of the most popular travel destinations in West Michigan, and there are plenty of lodging options so you can plan a weekend around great events like Brrrewfest. Take some time to browse the local stores– friendly merchants are happy to welcome you. Here you’ll find a wonderful variety of gift ideas for you or someone special. Take a break and enjoy lunch or dinner at one of Ludington’s restaurants. There are many options available from smaller downtown restaurants to bigger, chain restaurants along the US 10 Corridor. 

Stay tuned for information on the 2026 Pure Ludington Brrrewfest!

For more information on the Pure Ludington Brrrewfest, please contact the event organizer:

Ludington Area Convention & Visitors Bureau

(231) 845-5430

5300 US-10, Ludington, MI  49431

ludington.org

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