Photo by the Ludington Area CVB

Pure Ludington Brrrewfest

January 31st, 2026

A sure-fire way to beat cabin fever is with Ludington’s premier winter event, the Pure Ludington Brrrewfest! Twenty breweries/wineries will offer patrons a taste of the best and most unique flavors of beers, wines, ciders, and meads from all around Michigan. The event runs from 1-6pm and is held at Legacy Plaza on north James Street in Ludington Club will also be in attendance offering people the opportunity to try out the sport.

Pre-sale tickets are available for purchase online only and are $40 per person, They include seven drink tokens. Each token is good for 5 oz. of beer or cider. Five additional tokens can be purchased for $5. Designated Driver tickets (no alcohol included) are $5 each. There will be music by DJ Adam Knudsen and food available for purchase from local food trucks.

The beneficiary of Pure Ludington Brrrewfest is our local Friends of the Ludington State Park organization.

Breweries that were in attendance in 2025:

  • Arbor Brewing Company
  • B. Nektar
  • Barrel & Beam
  • Big Hart Brewing Company
  • Blake’s Hard Cider
  • Brew Detroit
  • Great Mead Hall & Brewing Company
  • Iron Fish Distillery
  • Jamesport Brewing Co.
  • Love Wines Winery of Ludington
  • Ludington Bay Brewing Company
  • Michigan Wine Company
  • North Branch Winery
  • North Channel Brewing Co.
  • Pere Marquette Winery
  • Pigeon Hill Brewing Co.
  • Right Brain Brewery
  • Saugatuck Brewing Co.
  • St. Ambrose Cellars
  • Trail Point Brewing Company

While in Ludington...

Ludington is one of the most popular travel destinations in West Michigan, and there are plenty of lodging options so you can plan a weekend around great events like Brrrewfest. Take some time to browse the local stores– friendly merchants are happy to welcome you. Here you’ll find a wonderful variety of gift ideas for you or someone special. Take a break and enjoy lunch or dinner at one of Ludington’s restaurants. There are many options available from smaller downtown restaurants to bigger, chain restaurants along the US 10 Corridor. 

Stay tuned for information on the 2026 Pure Ludington Brrrewfest!

For more information on the Pure Ludington Brrrewfest, please contact the event organizer:

Ludington Area Convention & Visitors Bureau

(231) 845-5430

5300 US-10, Ludington, MI  49431

ludington.org

What's going on now in Ludington?

Discover more to do in Ludington!

Scroll below for more articles about the Ludington area activities and attractions.
 

Experience the Activities and Attractions of Ludington!

Power

The Ludington Pumped Storage Plant and Lakewinds Energy Park are the two main sources of energy that power Ludington! Check them out!

Fishing

There are many places for anglers to try their luck, and Ludington has such a great variety of fish. The area also has great charter captains.

Historic White Pine Village

Discover small town life in the late 1800s and early 1900s at Historic White Pine Village in Ludington, overlooking Lake Michigan.

Bookstores & Coffee Shops

Just blocks from the beach is the heart of downtown Ludington, where you can shop, dine, and enjoy summertime events.