Photo by Todd & Brad Reed Photography

Aglow on the Avenue Holiday Parade

November 30th, 2024

Bring the family to Ludington’s Aglow on the Avenue Parade. This is a great way to kick off the holiday season and welcome Santa to town!

The event is generally scheduled for the Saturday after Thanksgiving at 6pm and coincides with the Small Business Saturday “Shop Locally” promotions, when most stores downtown are open for holiday shopping from 10am-7pm. 

The Aglow on the Avenue Parade and activities are presented by the Ludington & Scottville Area Chamber of Commerce, in conjunction with the Downtown Ludington Board. In addition to sales and the parade, Needlefast Evergreens will present a pop-up tree lot, live music will be provided by the Ludington High School Band and Choir, and there will be a vendor show in Legacy Plaza from 4-7pm.

Here's the schedule for the 2024 event:

  • Santa’s Mailbox officially opens in Legacy Park- 110 N. James St.
  • Throughout the Day – Needlefast Evergreens Pop-Up Tree Lot
  • 10am-7pm – Shop Small Business Saturday in downtown Ludington
  • 4-7pm – Vendor Show in Legacy Plaza
  • 6pm – Aglow on the Avenue Holiday Parade, Ludington Avenue from Gaylord to Harrison Streets, visit ludington.org to register a parade entry
  • 6:30pm – Tree Lighting, Carols, and Santa Visits at Legacy Plaza
  • 6:45pm – Performances by the Ludington High School Band & Choir

Stay tuned for a list of retailers offering specials!

For more information on the Aglow on the Avenue Holiday Parade, please contact the event organizer:

Ludington Downtown Development Authority

(231) 845-6237

400 S. Harrison St.

Ludington, MI  49431

downtownludington.org

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